Midwest Airlines features jet service throughout the United States, including Milwaukee’s most daily nonstop flights and best schedule to major destinations. Kansas City is our second hub which accounts for a large portion of our outbound and inbound traffic. Catering primarily to business travelers and discerning leisure travelers, the airline earned its reputation as “The best care in the air” by providing passengers with impeccable service and onboard amenities at competitive fares. Midwest Airlines Signature Service is a luxury travel experience that includes wide leather seats and exceptional in-flight service, while Saver Service provides a competitive-fare product to high-demand leisure destinations. Midwest Connect provides connections to Midwest Airlines flights as well as point-to-point service between select markets. Together, the airlines offer service to more than 50 cities.

THE MAGAZINE

FREQUENCY: 6x per year
READERSHIP:1,000,000 readers per issue, including online edition
PASSENGERS PER YEAR: 5 million
DISTRIBUTION: In seat pockets on all Midwest Airlines and Midwest Connect flights

Starting in March 2007, Midwest Airlines Magazine will be produced by Ink Publishing, the world’s leading inflight publishers.

• Reaches highly educated, affluent business and leisure travelers.
• Over 100 pages of top-notch editorial and contemporary design on highquality paper.
• Lifestyle and destination features that reflect the interests of Midwest’s unique, affluent passengers.
• Editorial focus on local personalities, handpicked hotels, art/culture, investment opportunities and business success stories.
• Online at www.midwestairlinesmag.com. The magazine website will be linked directly to and from www.midwestairlines.com
• A premium environment for you to communicate your marketing message to an audience you cannot reach anywhere else.

AWARD-WINNING SERVICE!

Midwest Airlines’ unique combination of personal attention, professional customer care and comfort provides passengers an unparalleled travel experience. Every member of the Midwest team is committed to offering “The best care in the air” on every flight, every day.

Corporate Report Wisconsin names Midwest Airlines “Best Airline for Business Travel” as part of its 2005 Best of Wisconsin Business Awards

Midwest Airlines Tops 2006 Condé Nast Traveler Business Travel Awards Poll, placing first in the single-class domestic airline category. Midwest also earned the highest scores in three of the five other categories: Seat Comfort/ Legroom, Food, and Cabin Service. The award is the 44th time Midwest Airlines has been named best airline since 1990.

Midwest Airlines takes the Gold in Ingram’s 2006 “Best Of Business Kansas City” Readers of Ingram’s. Kansas City’s business magazine, named Midwest Airlines the best airline serving Kansas City.

Midwest Miles Program Earns Freddie Award for Best Customer Service at the 2006 Freddie Awards, hosted by InsideFlyer magazine. The Freddies allow consumers to rank airline and hotel programs from their point of view, and are considered to be the most prestigious consumer-generated awards in the industry.

Midwest Airlines Named Top Domestic Airline in 2005 Zagat Airline Survey, marking the fifth consecutive time the airline has ranked #1, garnering the top spot in every survey since its inception in 1990.

Travel+Leisure magazine has recognized Midwest Airlines as Best Domestic Airline for five years running

“Midwest employees work very hard to provide our customers with ‘The best care in the air’ on every flight. It’s extremely rewarding that the traveling public recognizes and appreciates our efforts to provide an exceptional travel experience.”

—Timothy E. Hoeksema,
Chairman and CEO of Midwest Airlines

THE CUSTOMERS

MIDWEST AIRLINES AND MIDWEST CONNNECT DESTINATIONS

Top 12 Markets!

Going to the top US destinations - from big to small!

Milwaukee Kansas City Omaha Phoenix

Orlando Boston Washington, D.C. Las Vegas

Los Angeles New York San Francisco Fort Lauderdale

Best of Business Kansas City

As readers of Ingram’s, Kansas City’s business magazine, have named Midwest Airlines the best airline serving Kansas City, we have the upper-hand in reaching this demographic. Midwest has increased its presence in KC by 55% over the last two years. Currently over 250,000 passengers travel from and to KC per every issue of the magazine, and even more people will be using the airline as this growth continues! MyMidwest is a great way to target this local, affluent audience.

MIDWEST AIRLINES AND MIDWEST CONNNECT DESTINATIONS
Appleton, WI Atlanta, GA Austin, TX Baltimore, MD Boston, MA Cleveland, OH Columbus, OH Dallas/Fort Worth, TX Dayton, OH Denver, CO Des Moines, IA Duluth, MN Flint, MI Fort Lauderdale, FL Fort Myers, FL Grand Rapids, MI Green Bay, WI	Hartford, CT Indianapolis, IN Joplin, MO Kansas City, MO Kirksville, MO Las Vegas, NV Little Rock, AR Los Angeles, CA Louisville, KY Madison, WI Manhattan, KS McCook, NE Milwaukee, WI Minn-St. Paul, MN Muskegon, MI Nashville, TN New York, NY	Newark, NJ Omaha, NE Orlando, FL Philadelphia, PA Phoenix, AZ Pittsburgh, PA Raleigh-Durham, NC Salina, KS San Antonio, TX San Diego, CA San Francisco, CA Seattle/Tacoma WA St. Louis, MO Tampa, FL Toronto, ON Washington, DC Wausau/Stevens Pt, WI

“The Midwest Airlines passenger is part of a difficult to reach demographic. They use the airline regularly for business travel; they are early adopters of technology and always keen to invest in the latest notebooks, BlackBerry devices and software. Midwest Airlines is the intelligent choice for our affluent passengers, and their time on the airline is their only real down time. This is one of the few times in their busy schedule when they are receptive to advertising messages. Being key decision makers within their businesses, this is an audience you will want to reach. This magazine is the best way to reach the Midwest’s most influential audience.” Stephen Andrews, Publisher

SALES TEAM

Karen Howe
Email: karen.howe@ink-publishing.com

Dave Belknapp
Email: dbelknapp@aol.com

Ink is also the publisher of CNN’s bi-monthly travel magazines, CNN Traveller and CNN Traveller Asia Pacific, as well as CNBC European Business magazine. The Company has offices in New York, Atlanta, London, Singapore and Hong Kong. See www.ink-publishing.com for more information.

MECHANICAL SPECIFICATIONS

ARTWORK & SUPPLY METHOD
We advise that artwork is generated only in the following design programs; Photoshop, Illustrator, QuarkXpress and Acrobat in CMYK. We cannot accept responsibility for any unwanted results from artwork originally generated in any other programs, especially programs such as Microsoft Word and PowerPoint

We do not accept Coral Draw or Freehand Files.

All non-vector artwork should be supplied at a minimum of 300dpi. Any artwork supplied lower than 300dpi will print blurred. EPS and Illustrator files should have their final output set to 2540. PDF’s should be set as follows: overall resolution of 2540, individual line art resolution of 1200dpi and individual bitmap resolution of 300dpi. An Out of Hand alternative to Acrobat Distiller’s Press settings is available on request; this is set exactly as required to achieve best possible results.

Please save all Photoshop files as either uncompressed TIF files or Photoshop EPS files. All Photoshop files must be flattened prior to saving. Re-supplying Artwork

We aim to check and prepare for print all artwork as soon as it received. If you need to amend your artwork and re-supply it, you must phone the office to arrange this. We cannot accept any responsibility if incorrect versions are printed when multiple versions have been supplied and no phoned instructions have been given.

Artwork should be saved in PDF, EPS, TIFF, or JPEG format. Alternatively a Mac generated open application file can be supplied using one of the following applications (and previous versions). Please remember to include all fonts and images required.

CDs will not be returned unless specifically requested. All artwork must be supplied with a color proof. We cannot accept responsibility for any printing errors if no proof is supplied.

MEDIA LABELING REQUIREMENTS
Issue Date, Agency Name, Phone Number, Vendor Contact, Advertiser, Contact Person, File Name/Number.

ELECTRONIC DELIVERY
Ads can be supplied by email, FTP, ISDN or CDROM. For full electronic delivery instructions and file uploading interface see: ftp.esubstance.com Username / Password: ink

RE-SUPPLYING ARTWORK
We aim to check and prepare for print all artwork as soon as it received. If you need to amend your artwork and re-supply it, you must phone the office to arrange this. We cannot accept any responsibility if incorrect versions are printed when multiple versions have been supplied and no phoned instructions have been given.

If you have any questions or want further information, please do not hesitate to contact the Ink Production Controller:
Joe Massey
joe.massey@ink-publishing.com
Or call (678) 553-8091

For 1/3 and 1/6 pages, please indicate on insertion order whether horizontal, vertical or square. Please also indicate if your ad will contain a coupon.

Bleed dimensions include 1/8” allowance beyond trim. Live areas to be 1/2” from all side of bleed dimensions. Trapping: The advertiser should apply any trapping requirements if necessary but must be aware of various application software limitations. The printer will not apply trapping.

15% discount to recognized agencies. Payment terms net 30 days of publication with approved credit. First-time advertisers must submit credit application, or provide payment with insert order. 1.75% monthly finance charge to overdue accounts. 2% cash discount (funds must be received by copy/art deadline to apply). Rates reflect space charges only. Bleeds at no extra charge. Production costs will be billed at rates quoted. Production rates on request. Prior copy approval required.