A Steadfast Commitment to Customers and the Community
A MESSAGE FROM TIMOTHY E. HOEKSEMA, CHAIRMAN, PRESIDENT AND CEO OF MIDWEST AIRLINES
Like other airlines, Midwest Airlines is operating under the most challenging economic environment in the history of the industry. As oil prices soar to record levels, airlines have been dramatically affected by the cost increases. Fuel now comprises 50% of our costs, up from 20% just a few years ago. In the last year alone, fuel is up 65% and if prices stay where they are, we will pay hundreds of millions of dollars more for fuel this year than last year.
We’ve already taken diffi cult steps to remain competitive, including adjusting our route system and reducing our workforce. A fee for a second piece of checked luggage will help defray the cost of fuel for the additional weight on our planes. Despite the challenges we are facing, be assured that we remain committed to maintaining our unique culture of service and providing “The best care in the air” to our customers.
A key initiative that will both help our economic position and provide more opportunities for travelers is the introduction of Midwest Class, offering a choice of a comfortable, low-fare Saver seat or a two-across classic Signature seat on every Midwest Airlines flight. Read more at midwestairlines.com/choice.
In this issue of MyMidwest magazine, we are pleased to feature a special section on Kansas City. We have long considered Kansas City our second home and are proud to serve this vibrant region. We are partners with the Greater Kansas City Chamber of Commerce, Kansas City Area Development Council and Kansas City Convention and Visitors Association, and share their dedication to meeting the needs of area businesses. Midwest Airlines is also the offi cial airline of the Kansas City Royals and a sponsor of the Kansas City Chiefs. And we are committed to investing in the area’s quality of life, providing support to the American Jazz Museum, Kansas City Ballet, Kansas City Symphony, Nelson-Atkins Museum of Art, Kansas City Repertory Theatre and Kansas City Starlight Theatre, as well as numerous other arts and community organizations.
We hope you enjoy reading MyMidwest. As always, we welcome your comments and suggestions. Please feel free to e-mail us at mymidwest@midwestairlines.com or fi ll out the comment card located in this issue. We look forward to hearing from you.
P.S. I’m happy to share the news that our Midwest Miles program recently earned a Freddie Award for Best Customer Service – our third consecutive year. Chosen by frequent flyers worldwide, the Freddie Awards recognize excellence in frequent travel programs. Thank you for your votes and for the confi dence you place in us each time you fly Midwest.
